My Blog

Description

Other Logistics Provider is for Metro Manila Orders Only.Oi Ocha—RyokuchaOi Ocha—Ryokuchais ITO EN’s standard green tea product. It is sold throughout Japan in convenience stores, supermarkets, vending machines, station kiosks and other channels, and holds the position as Japan’s No. 1 green tea beverage brand. The tea leaves used to makeOi Ocha—Ryokuchainclude those grown by contracted tea plantations. It is manufactured using ITO EN’s proprietary methods, resulting in a fresh flavor and aroma. The product has gained strong acceptance among Japanese consumers and is now making inroads into overseas markets.Oi Ocha—Ryokuchasold in Japan is a completely natural tea product made from 100% Japanese-grown green tea, with no additives or preservatives. It is marketed in a wide array of package sizes and types, including 2 liter PET bottles, 500ml PET bottles, cans and cartons. ITO EN developed the world’s first ready-to-drink canned green tea beverage product and later pioneered the marketing of green tea in PET bottles. ITO EN was also early in developing green tea products sold in heatable PET bottles. These efforts have seen ITO EN become a major catalyst in the increasing popularity of green tea ready-to-drink beverages in Japan.
TheOi Ochabrand was launched by ITO EN in 1989, following the success of its “CannedSencha” brand that debuted in 1985. The brand is derived from the Japanese phrase, “Oi, ocha!” brand which is a way of calling out, “It’s tea time!” or “Tea, please!”– part of the warm, everyday conversations heard in Japanese homes. TheOi Ochabeverage brand is now one of the most familiar brands in the Japanese beverage market. (No. 1 brand among green tea beverage products, second-highest sales among all beverage brands.)
TheOi Ochabrand is also used in the marketing of tea leaf products. ITO EN’s roots as a specialist tea company may also be seen in its position today as Japan’s largest tea company, handling over 20% of all the green tea grown in Japan, and theOi Ochabrand is also ITO EN’s main brand for tea leaf products.